Speakers Announced for
Apple Crop Outlook and Marketing Conference
Speakers on a variety of topics have been announced for the U.S. Apple Association’s (USApple) 2000 Apple Crop Outlook and Marketing Conference at the Fairmont Hotel in Chicago on Aug. 16-17.

Topics and speakers on the preliminary agenda include the following:

• 2000 U.S. Apple Crop Overview, Jim Cranney, USApple

• European Apple Crop Overview, Vincent Van Dijk, EUCOFEL

• 2000 Chinese Apple Crop Overview, Gina Yue, Shaanxi Haisheng Fresh Fruit Juice Co.

• Southern Hemisphere Overview, Desmond O’Rourke, Belrose, Inc.

• 2000 Processing Apple Demand Overview, Jim Cranney, USApple

• Retailing E-tailing and Consumer Trends, Anthony Stokan, Anthony, Russell and Associates

• Apple Industry Opportunities in E-Commerce and Dot-Com Technology, Steve Lutz, Perishables Group (panel moderator)

• 2000 Canadian Apple Crop Outlook, Crosby Mitchell, Ontario Apple Marketing Commission

• 2000 Mexican Apple Crop Outlook, Kent Romney, FRUTA-PAC

• Applesauce Retail Marketing: Category Competition, Trends and Opportunities, Peggy Berenblum, Mott’s North America

The conference also includes a buffet reception and “Apple Person of the Year” award presentation and the “Apple Grower of the Year” award luncheon.

For more information contact USApple at (800) 781-4443 or visit www.usapple.org.

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